| Resources
and Additional Services
Following
is a list of free or economical resources for enhancing and
promoting your site. We've organized them as follows:
Site Design and Development
Search Engine Optimization and Promotions
Others - Books, Online Payment
Processing, etc.
How
to Transfer Existing Web Sites to Easy-Affordable Web Sites
Miva and MySQL Documentation
Additional Services -
including customized web site design
Site
Design and Development
- Microsoft
FrontPage 2002 - an economical way to create, edit
and publish a more customized web site...even after you've
built it on the Site Builder. In fact, once your site is
created on FrontPage, it can be directly published at the
push of a button to your hosting area with Easy-Affordable
Web Sites. Price: $150 through Amazon.com.
(as of 1/17/03)
- Dreamweaver
(PC), Dreamweaver
(Mac) - a much more advanced and powerful editing
tool than FrontPage. However, the price is about $350 through
Amazon.com. (as of 1/17/03)
- Web
Monkey - a site offered by Lycos with a wide array
of free tips, tutorials and resources on web design and
development.
- Template
Monster - offering web site templates that can be
readily downloaded and used within FrontPage to create professional
looking designs for your web site. Prices are as cheap as
$25 per template!
- ClipArt.com
- the net's largest selection of clip art at economical
prices
See
also the books page.
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Search
Engine Optimization
Establish
and increase your rankings on the top search engines by using
this simple approach.
- Determine
your keywords
Overture's
free advertiser tool will help you determine the best keywords
to use when generating your metatags, the code that many
search engines use to rank your site pages. While Overture
isn't representative of all search engines, it serves as
a good gauge of what keywords are being used.
WordTracker
is service of choice for professional web developers since
it provides an extensive list of keywords based on searches
across multiple search engines. Keywords can also be easily
downloaded and pasted into your keyword metatag.
- Generate
your metatags
Submit
Express provides a free tool for generating the code
you'll need for search engines to find and rank you. Do
this before you submit to Inktomi or any other search engine.
- Incorporate
keywords into your copy
Aside from metatags, many search engines look for keywords
in the copy and alt-tags of each page. For a particular
keyword search, your page will tend to rank higher if that
keyword occurs multiple times throughout your site or page.
This is called keyword density.
- Submit
your site to the Inktomi Network
Trellian
is an Inktomi partner which offers 48 hour guaranteed URL
inclusion to the network of Inktomi powered sites: MSN,
Looksmart, HotBot, Overture, About and more. To purchase,
first sign-up for an account with Trellian,
an Inktomi partner, then go to their "Prices"
section and select Inktomi@$39/year per URL; $24.95/URL
for 2+ URLs.
- Submit
manually and directly to key search engines offering free
submissions:
Beyond
this, if you need more traffic...fast...feel free to contact
our marketing consultant and web producer, Madeleine Xavier,
at mxavier@easy-affordablewebsites.com
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Other
Resources
- PayPal
online payment processing - for only 2.9% + $.30 per transaction.
Doesn't require you to pay the high prices for owning and
maintaining your own merchant account, yet with PayPal,
you can accept all credit cards, process them securely online
and get the money deposited into your bank account.
- Books
on web site planning, editing and promotions sold through
Amazon with great discounts and free shipping.
- Magazines.com
- the service we found to offer the best discounts on PC,
Mac and web design and development magazines.
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Transfering
Existing Sites to Easy-Affordable Web Sites
If
you have an existing web site, even if it's on a free hosting
service, follow these easy instructions for transfering your
web pages to your new hosting service with Easy-Affordable
Web Sites.
- If
you're using a free service, such as Tripod, make sure your
files are actually published...this creates actual files
on the hosting server. Otherwise, there's nothing to transfer
because the files have not actually been created.
- Find
out what your FTP address is. For example, for Tripod, it's
ftp.tripod.com
- Open
your FTP program. If you don't have one, you can download
free versions at:
- Download
web pages to your computer.
Skip this part if you already
have your web page files (html) stored on your hard drive
or a CD.
CuteFTP:
- Choose
the FTP tab and Quick Connect
- Enter:
Hostname: your FTP address
Id: [for either your existing hosting service, or your
member name for Tripod]
Password: [as established through your hosting service
or Tripod]
Directory: [generally, you leave this blank]
You can safely ignore the other fields, since the default
values will work just fine.
- Once
connected, you'll see CuteFTP's main screen, which is
used to transfer files to and from remote servers, and
is divided into four windows. At this point, just worry
about the center-right and center-left windows. The
center-right window displays the files and directories
of your existing host site (such as Tripod). The center-left
window displays the files and directories from your
computer's hard drive.
- Find
the file you'd like to download in the center-right
window. Go to the "Commands" tab and select
"Download" from the pull-down menu.
- Select
the folder on your harddrive where you'll want to store
your web page files. Remember this location for when
you have to upload to Easy-Affordable Web Sites.
Fetch:
- Select
the Edit menu and Make New Connection
- Enter:
Hostname: your FTP address
Id: [for either your existing hosting service, or your
member name for Tripod]
Password: [as established through your hosting service
or Tripod]
Directory: [any sub-directory where your files were
placed]
- Once
connected, you'll see a list of all the files within
your existing hosting directory.
- Find
the file you'd like to download and click on "Get".
- Select
the folder on your harddrive where you'll want to store
your web page files. Remember this location for when
you have to upload to Easy-Affordable Web Sites.
- FINALLY,
upload your files to Easy-Affordable Web Sites.
CuteFTP:
- Choose
the FTP tab and Quick Connect
- Enter:
Hostname: yourdomainname.web.aplus.net
Id: [as provided by Easy-Affordable Web Sites]
Password: [as provided by Easy-Affordable Web Sites]
Directory: /html [or whatever sub-directory: /html/yoursubdirectory]
You can safely ignore the other fields, since the default
values will work just fine.
- Once
connected, you'll see CuteFTP's main screen, which is
used to transfer files to and from remote servers, and
is divided into four windows. The center-left window
displays the files and directories from your computer's
hard drive. The center-right window displays the files
and directories on Easy-Affordable Web Sites.
- Find
the file you'd like to upload in the center-left window.
Go to the "Commands" tab and select "Upload"
from the pull-down menu.
- Select
the folder and files from your hard drive.
- That's
it! Your files can now be viewed on your site at Easy.
Fetch:
- Select
the Edit menu and Make New Connection
- Enter:
Hostname: yourdomainname.web.aplus.net
Id: [as provided by Easy-Affordable Web Sites]
Password: [as provided by Easy-Affordable Web Sites]
Directory: /html [or whatever sub-directory: /html/yoursubdirectory]
- Once
connected, you'll see a list of all the files within
the /html directory on Easy-Affordable Web Sites.
- Select
Put and find the files on your hard drive that you'd
like to transfer to Easy-affordable Web Sites.
- That's
it! Your files can now be viewed on your site at Easy.
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Miva
and MySQL Documentation
- Miva
- has a wide selection of documentation on how to use the
store builder wizard to customize your store. Developers
should also check out: http://www.miva.com/docs/api/
- MySQL
- full documentation manuals in HTML and downloadable formats.
MySQL also provides training and optional phone support
for developers.
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Additional
Services
For
those clients who need additional help, the following web
and marketing services are available:
•
Custom Web Site Design - including set-up of your web site
or storefront
•
Marketing Strategy
• Project Management
• Writing & Editing
• Web Site Optimization & Promotion
• Brochures & Printed Material
• Resource Procurement
Please
contact our marketing consultant and web producer, Madeleine
Xavier at: mxavier@easy-affordablewebsites.com
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